14 Jun Incorporating Vehicle Wraps in your Marketing Strategy
You’ve tried blogging, creating video content, and connecting with potential customers on social media.
And while digital marketing is certainly an important part of your overall advertising strategy, it’s also far from the only way that you can spread the word about your business and differentiate yourself from your competitors.
Especially if you’re looking for a unique way to promote your company and brand, few things are more effective than the power of using mobile vehicle wraps in your marketing strategy.
In fact, a single car wrap can generate anywhere between 30,000 and 70,000 impressions every day.
Now that we’ve got your attention, let’s talk more about why you should start using vehicle wrap advertising as soon as possible — and where you can go to get quality car advertising wraps for your company.
The Benefits of Incorporating Vehicle Wraps in Your Marketing Strategy
Did you know that mobile advertising gets two-and-a-half times the attention that a static billboard does?
What about the fact that mobile outdoor ads like those on cars, bikes, and even subways have a 97% retention and recall rate amongst customers?
Many people completely underestimate just how much of an impression using vehicle wraps in your marketing strategy can truly make on your customers.
But aside from this incredibly high level of consumer engagement, what other benefits do car and truck advertising wraps offer, and why are the right idea for your business?
Let’s explore more about what they can offer below.
Vehicle Wraps Are Cost-Effective
Even just a 15-second ad on television can run in the range of thousands to even tens of thousands of dollars. Hiring a social media management team, investing in professional digital marketing services, or running an ad in the local paper can also be quite costly.
However, car wraps are just as effective as (and often more so than) traditional forms of marketing — for a fraction of the cost.
Think about it.
While you’ll only have a chance to run a TV ad a few times a day, or a newspaper ad for a week or so, car wraps will work 24/7 — even when they’re parked outside — to promote your brand. In many cases, the leads that these wraps generate often end up paying for the entire cost of the wrap itself, and then some.
Plus, they’re much more affordable than other forms of marketing.
In fact, the Outdoor Advertising Association of America states that car wraps are the number-one most cost-effective form of advertising.
They Increase Brand Recognition
Car wraps aren’t just an incredibly cost-effective way to market your business. They can also help to increase your overall brand recognition.
This, in a nutshell, means that consumers are much more likely to recognize your brand’s logo, company colors, font, and even motto/slogan the instant that they see it.
Branding is an excellent way to make sure that your company’s name is in the minds of everyone (think about the impact of the Nike “swoosh,” the Coca-Cola font, or the Geico Gecko.)
This way, even if consumers don’t need the services you have to offer at the moment? When they do, they’ll know exactly who they should call.
Plus, having a strong brand presence increases your company’s overall legitimacy. Consumers will see your brand as a leader within your industry niche, and they’ll likely also be encouraged to visit your website or even stop by your store in-person.
Plus, if you invest in vehicle wraps for your entire fleet, you’ll have far more than just a single car working to increase your brand recognition.
But don’t just stop at wrapping your company cars.
Look into wraps for your RV, trucks, boats, and even planes.
They’ll Corner Your Local Market
Especially if you’re a service-based business, most of your market will be made up of local consumers. And as much as you’d like to be the only game in town when it comes to your products/services?
We know that you likely have a few competitors — and that you’re looking to edge them out.
Local marketing is all about building trust in your brand, making sure that people see you as an authority, and showing that you’re in touch with the needs of your specific community.
That intersection that’s always a nightmare? Park your car in the lot of a nearby building on the side of the road to turn a traffic jam into an epic marketing opportunity.
Have a big festival coming up in the neighborhood? Make sure your wrapped car is parked right by the entrance.
If you can gain the trust and business of your local market, you’ll have a solid consumer base for years to come.
Which Companies Should Give Vehicle Wraps a Try?
In truth, vehicle wrap advertising is a great fit for everyone.
However, there are certain kinds of companies where vehicle wraps are especially helpful.
If you’re a traveling IT or computer repair service, you can certainly benefit from vehicle wraps (just think how well the “Geek Squad” cars advertise their business.) Plus, since you’ll likely park your wrapped car in a business lot, you’ll be right in front of the eyes of your target market.
Vehicle wraps are also a great option for local restaurants, wine shops/vineyards, and craft breweries. We especially love the idea of wrapping the cars that take drinkers to and from breweries and wineries (and it’s an awesome way to build up goodwill in your community and show that you want to keep everyone on the road safe.)
Commercial and residential cleaning services are also excellent candidates for vehicle wraps. The same goes for local medical providers, like dentists, eye doctors, and even private practices.
Law firms — especially those that work with car accidents and injuries — should also absolutely consider making car wraps a part of their marketing strategy. Take to those accident-prone corners every chance you get.
If you own a floral shop, make sure your delivery car is decked out in a wrap.
The same goes for real estate professionals, pet groomers, hair and nail salons…the list goes on.
No matter what business you’re in, give vehicle wraps a try.
What to Include on Your Car Wrap
Of course, in order to ensure that your car wrap has the best possible impact on your consumers, you need to think hard about what you’d like to include in your design.
We strongly suggest that your company’s name and logo serve as the focal point of your wrap. When you think about the placement, these two things should not be broken up by windows or car doors whenever possible.
You should also make sure that your design includes your contact information. You can opt to put it on the sides/doors of your vehicles, but many people choose to use a window decal on the back window to list their contact information.
Ensure that your car wrap design is completely consistent with the way your branding looks online and on other promotional print materials (your storefront, a business card, etc.)
Use the same font, company colors, and other symbols and slogans on your wrap as you do everywhere else. Again, consistency is what creates brand recognition.
In general, you should expect your car wrap to last for about five years, so make sure you’re truly happy with your design. A qualified car wrap design company will also be able to help you with installing your wrap.
Where Can You Get the Best Vehicle Wraps?
So, this post has completely convinced you to start using vehicle wraps in your marketing strategy.
Now, you just need to know where you can go to get customized vehicle wraps for your truck, your entire vehicle fleet, bus, van, or just your individual car.
Consider our amazing team at Full Sail Graphics & Marketing your ultimate resource. Start by checking out our incredible gallery of car and vehicle wraps to get a sense of the kinds of things we can create for you.
In addition to vehicle wraps, we can also assist you with wrap installation, signs and banners, displays, window and wall graphics, and much more. No matter how you want to let people know about your business, we can make it happen for you.
Get in touch with us today to get a free quote on your vehicle wrap, and to start your design process as soon as possible.
We can’t wait to help you spread the word about everything your company has to offer.